Marketing Executive Level 4

Programme Overview

The Level 4 Marketing Executive apprenticeship prepares individuals to help shape, support and deliver marketing plans, working in conjunction with a Marketing Manager or senior leadership. Marketing Executives are responsible for planning and executing tactical and targeted marketing activities. Typical responsibilities include managing key marketing channels (digital, offline and social media), planning and delivering integrated campaigns, managing production and distribution of marketing materials, liaising with stakeholders, collecting and analysing research information, and organising events. In a school context, this might involve leading admissions campaigns, managing the school website and social media, or overseeing communications with parents and the community.

What Your Staff Will Learn

• Understand marketing concepts including the extended marketing mix (7Ps), brand positioning and CRM
• Plan and deliver tactical marketing campaigns against SMART objectives
• Manage key marketing channels including digital, offline and social media
• Coordinate the production and distribution of marketing materials across multiple formats
• Conduct market research and analyse data to evaluate campaign effectiveness and derive insights
• Use digital marketing tools including web analytics, CRM systems and social media platforms
• Manage project budgets and liaise effectively with internal and external stakeholders
• Produce clear, creative communications including copy, presentations and campaign briefs

Entry Requirements

• 1
  Currently employed in a marketing, communications or admissions management role
• 2
  Entry requirements will be determined by individual employers
• 3
  English and maths at Level 2 required prior to End Point Assessment
• 4
  Be employed for a minimum of 16 hours per week in England
• 5
  Have the right to work in the UK

Benefits for Your School