AI Content Creator Level 3

Programme Overview

This apprenticeship develops professional content creators who can confidently use AI tools to plan, create, manage and evaluate content across digital channels. Built on the Content Creator Level 3 standard, the programme focuses on real workplace output, combining creative skills with practical AI applications such as AI-assisted copywriting, design, video, analytics and content optimisation. Apprentices learn how to use AI responsibly and effectively, while maintaining brand voice, accuracy, ethics and commercial awareness. No prior AI experience is required — apprentices are supported from foundational skills through to advanced application in the workplace.

What Your Staff Will Learn

• Plan and develop content in line with briefs, brand guidelines and budgets
• Use AI tools to support ideation, research and content planning
• Create written content for blogs, websites, email and social media
• Produce visual and video content using AI-assisted design and editing tools
• Repurpose content across multiple platforms and channels
• Manage content using CMS and social media scheduling tools
• Understand ethical, legal and data considerations when using AI in content creation
• Build a professional portfolio of AI-enabled content campaigns

Entry Requirements

• 1
  Suitable for individuals starting a career in content creation, marketing or digital roles
• 2
  Existing employees who create content as part of their role are also eligible
• 3
  No prior AI experience required — foundational to advanced support provided
• 4
  English and maths at Level 2 required prior to End Point Assessment
• 5
  Be employed for a minimum of 16 hours per week in England
• 6
  Have the right to work in the UK

Benefits for Your School